But The Impulse Economy isn't just a book for businesses--it's also an eye-opening look into the ways our economy is changing every second of every day. Like Blink or The Tipping Point, the author looks at a phenomenon that's changing the way people behave and analyzing its roots and its causes. Anyone interested in the ways our behavior as shoppers is changing--and what we can do to better harness this opportunity--will find this book to be essential reading"-- "From a pioneer in mobile technology and marketing, a guide to navigating and harnessing the mobile economy to drive and increase impulse shopping habits among buyers everywhere"-- Includes bibliographical references and index Introducing the Homunculus handheld -- Little store on the prairie -- The history of the mobile shopper -- When to pop the commerce question?
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The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
Books for People with Print Disabilities. Physical Description: viii, p. Abstract: ""A crash course in making mobile work. We live in a world where our mobile devices have become extensions of ourselves. We depend upon them for instant connections to entertainment, social media, news, and shopping deals.
What can a business do to maximize the mobile buying power of the new impulse consumer? Advanced Search Find a Library.
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The Impulse Economy | Book by Gary Schwartz | Official Publisher Page | Simon & Schuster
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